It’s our first ever sample sale!!!

Adam Schorr
Rule No. 1
Published in
2 min readFeb 25, 2022

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Photo by Arno Senoner on Unsplash

Ladies and gentlemen and children of some ages,

At Rule No. 1, we take great pride in the bespoke work we do for our clients. We immerse ourselves in their culture because only through a deep understanding can we deliver strategies, content, and experiences that enable them to be truly and authentically purpose driven.

But we also recognize that not every budget can support the kind of work we do. So if you’re out there and have long lusted for a Rule No. 1 treasure to call your very own, this is your moment!

Each of our clients ends up with one purpose statement that’s their very own. But the design and manufacturing process we follow involves the creation of many wonderful draft purpose statements. We don’t sell them in our showroom even though they are of exceedingly high quality.

But this month we are.

So with great pride and not much more ado, we offer you a choice of the following purpose statements at the bargain basement price of $99.99 each!

You may never see prices like this again. So act fast!

Send us an email letting us know which statements you’d like to buy. Our dedicated sales agents are standing by and will take it from there.

Happy hunting!

Lot 1

We make the world better.

Lot 2

Doing the right thing. Every day.

Lot 3

We make the finest products to inspire people in their daily lives.

Lot 4

We strive to be the manufacturer of choice.

Lot 5

Igniting passion. For tomorrow.

Lot 6

Because…the children.

Lot 7

To set the world on fire.

⚠️⚠️⚠️ Use this purpose statement with great care. It can be misinterpreted. It almost caused a conflagration in our studio!

Lot 8

…democratizing commerce…crypto…DAO…

This one was still being stitched when our designers gave up. We’ll knock $25 off the price for you.

Lot 9

We endeavor every day to make your experience brilliant.

For an extra $10 we can deliver this one to you with an exclamation point at the end instead of a period. For an extra $15 above that, we can put a little sparkle at the bottom of the exclamation point instead of a plain dot. Note: Custom orders take an additional 2 weeks.

Lot 10

We commit ourselves to strive every day to help make life a little bit better.

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Adam Schorr
Rule No. 1

Passionately in search of people who are themselves